Privacy Policy
Elav Tuli is committed to protecting the privacy of its clients and users. Therefore, we have established this privacy policy, which addresses the collection, use, disclosure, transfer, and storage of client data. Our online activities comply with all relevant actions and the laws of the European Union and the Republic of Estonia. Please take some time to familiarize yourself with our privacy principles.

Collection and Use of Personal Data
Personal data refers to information that can be directly or indirectly associated with you as an individual, which Elav Tuli collects and processes to fulfill a contract with the individual or to contact them and fulfill legal obligations. . The collection of personal data of regular customers may occur in the following ways:
• Providing contact information (including your name, personal identification code, postal address, phone number, email address, preferred contact method) on our website;
• Using the website, through the client account information or cookies;
• Making a purchase or placing an order in our e-store, storing personal contact information or purchase preferences (Elav Tuli may request personal data and personal information on certain areas of the website. Required personal data may include name, address, postal code, email address, phone number, and other information);
• Submitting an installment application.

Payments are mediated by Montonio OÜ
Elav Tuli OÜ is the responsible processor of personal data. Elav Tuli forwards the necessary personal data for payments to the authorized processor Montonio OÜ-le.

Collection of Other Data
We also collect non-personalized data—data that cannot be directly linked to a specific individual (such as gender, age, language preference, location).
We may also collect information about customer activities on our website. This data is aggregated and used to provide more useful information to customers and to understand which parts of the website, products, and services are of most interest. Aggregate data is considered non-personalized data under this privacy policy.

Use and Storage of Collected Personal Data
The collected personal data allows us to inform customers about Elav Tuli’s product news, campaigns, and upcoming events. A customer who does not wish to be on our mailing list or receive notifications about products of interest can remove themselves from the target audience at any time.

We also use the collected personal data for the delivery of goods and to fulfill obligations to the customer.
By agreeing to the terms of the privacy policy, the customer gives Elav Tuli OÜ consent to automated processing of their data. You can always withdraw your consent via our website or by submitting a request in a form that allows for written reproduction. The withdrawal of consent does not have retroactive effect. The withdrawal of consent does not have retroactive effect.

To better serve customers, Elav Tuli may disclose information about individual users to a third party providing services to Elav Tuli OÜ and who is contractually obligated to keep shared information confidential. An example of a third party is our partner responsible for the transportation of goods sold in the e-store or providing installment services.

Elav Tuli retains personal data until the termination of the customer loyalty agreement. Elav Tuli retains personal data until the termination of the customer loyalty agreement. Data that Elav Tuli is obliged to retain by law (e.g., accounting data) is retained in accordance with legal requirements.

Modification of Collected Personal Data
The personal data collected for identification and contacting the customer can be viewed, modified, and supplemented by the customer on our website under the “My Account” section.

If your email (used as the Elav Tuli website username) changes, please notify us as it cannot be changed by the customer.

Protection of Personal Data
Elav Tuli takes all precautions (including administrative, technical, and physical measures) to protect the customer’s personal data. Access to data for modification and processing is restricted to authorized individuals.

If you suspect that your personal data has been handled contrary to this privacy policy or is at risk of being exposed to unauthorized persons, please notify us immediately. This is the only way we can minimize potential damage.

The customer has the right to demand the cessation of data processing, information about the use of data, and the transfer of data to themselves or a third party in a commonly used format. To prevent the misuse of customer data and rights, requests may only be submitted in a form where the applicant’s identity is identifiable (digitally signed or personally signed at our office). We have the right to respond to such requests within 30 days.

A request to stop data processing is treated as a termination of the customer loyalty agreement.

All personal data disclosed during visits to the Elav Tuli e-store and purchases are treated as confidential information. The encrypted data communication channel with banks ensures the security of the purchaser’s personal data and bank details.

Privacy Policy Terms and Changes
By starting to use our website, you have read and agree to these principles and terms. We reserve the right to change the general terms of the privacy policy if necessary, informing all regular customers, but we will do our best to keep our privacy policy up to date and accessible on our website.

The responsible processor of personal data is Elav Tuli OÜ. For any questions or concerns about the privacy policy or data processing, please contact us at

You always have the right to protect your data by contacting the Data Protection Inspectorate or a court. The Data Protection Inspectorate is a national authority where you can also turn for consultation or assistance on personal data protection issues.